Ginkgo Press announces the release of the 6th in the EAT SMART series, Eat Smart in Morocco.
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Those headed to the fascinating country of Morocco may be a bit hesitant about trying many of the foods. But, with the help of the newest book in the highly acclaimed EAT SMART series, hungry travelers will be able to fully sample and enjoy the variety of wonderful native foods. As in the other titles, there is a primer on food history and regional specialties--in addition to authentic recipes, useful phrases for ordering meals and shopping in the bustling local food markets, shopping tips and two extensive bilingual dictionaries to make navigating menu and market a breeze. |
Distribution
All Ginkgo Press titles are distributed by Penton Overseas, Inc., Carlsbad, California (800-748-5804), and are also available from Baker & Taylor, Ingram and the publisher, Ginkgo Press (www.ginkgopress.com).
Promotion
Promotion plans include advertising in Publishers Weekly, ForeWord and other publications; exhibits at BEA and other book and travel trade shows in conjunction with the Travel Publishers Association; extensive author appearances at bookstores, travel stores, and special events; promotion to national and regional media with the help of KSB Promotions. To request more information about the EAT SMART culinary guidebooks or the latest Travel Publishers Association catalog, contact Susan Chwae, Ginkgo Press, 888-280-7060.
Pre-Press Reviews
“Eat Smart in Morocco is rich with detailed information and mouth-watering recipes, written with style and common sense. Packed with new information, this book makes good reading at home as well as a valuable guide to Morocco.”
~ Paula Wolfert, author of "Couscous and Other Good Food from Morocco"
“The latest addition to Joan Peterson's superb series of ‘user friendly’ travel guides for the culinarily adventurous is "Eat Smart In Morocco." It is as much fun to browse through as it is to cook from— or to plan a trip with. If you are planning a trip to this fabulous North African country, begin with reading this book.”
~ James Cox, Midwest Book Review
Other available guides in the EAT SMART series:
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| 0-9641168-3-9 | 0-9641168-5-5 | 0-9641168-2-0 | 0-9641168-4-7 | 0-9641168-1-2 |
$12.95 Trade Paperback
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 Joan Peterson is the author of the compact and portable EAT SMART series of culinary guidebooks, the first of their kind. They are written for travelers and cookbook lovers like herself who want to get to the heart of a country's culture through its cuisine. The author, recognizing that feeding the traveler's body is as important as feeding the soul, thoroughly educates the palate, eliminating any guess work that could muddy the chances of a mouth-watering experience. To date she has written guides to the cuisines of Brazil, Turkey, Indonesia, Mexico, Poland, and now Morocco. She has traveled extensively for many years, and has led tours to the Pacific Rim, the Caribbean, Europe and Australia, along with her husband, David. In addition to writing about food, she conducts food demonstrations, lectures on foreign cuisines and leads culinary tours. Joan is also coordinator for the Travel Publishers Association. |
| Eat Smart in Poland treats its subject with depth usually reserved for a college course. Beginning with the basic geography in 4000 B.C.E. and moving to the present, it covers every aspect of Polish cuisine….the comprehensive blend of the esoteric and ordinary, the sophisticated and earthy, make this the perfect reference tool for collections that emphasize travel and gastronomy. ~ Library Journal, July 2000 [Eat Smart in Brazil] adds ¡Ole! to the kitchen. The history of Brazilian cuisine, descriptions of regional foods, a detailed menu dictionary, a glossary of ingredients, a phrase book, a guide to markets and a handful of recipes are packed into this paperback, which should be useful for the traveler, actual or armchair. Exemplary among the offerings is the Eat Smart series from Ginkgo Press. To date, Joan and David Peterson have completed four-color guidebooks with recipes to the cuisines and eating customs of Brazil, Indonesia, Mexico, Poland, and Turkey. After journeys to more than 70 countries, the Wisconsin couple realized the integral role food played in their travels so they began researching the unique culinary characteristics of each country they planned to visit. Eat Smart in Morocco is next. To know whereof you speak, you must first know of what you eat. Eat Smart in Poland is a remarkably researched guide to Polish food.…Joan and David Peterson thoroughly educate your palate—eliminating any guesswork that could muddy the chances of a mouth-watering experience. Mindful of regional cooking traditions, variations in style and presentation, as well as customs surrounding mealtime, the Petersons immerse the reader in all things food-related. ‘To capture the essence of a country through its food’ is the authors’ noble goal, and via this book Poland appears to be one dumpling of a country. The authors have written a series of Eat Smart books that no traveler to foreign countries should be without. Each book covers a separate country—Eat Smart in Turkey, Eat Smart in Brazil, Eat Smart in Indonesia and Eat Smart in Mexico—and is chock full of information that you won’t find elsewhere within the covers of one easy-to-carry paperback. These books are well researched, accurate and very informative. Highly recommended. With the fourth title in their Eat Smart series, the Petersons have assembled a guide to the food of Mexico for travelers. Their book is organized into eight sections. At its heart is an extensive menu guide and a food and flavors guide,…the authors include an informative and extensive history of the cuisine; a second on regional foods; a very brief chapter on shopping in Mexican food markets…and a handy guide to helpful phrases. Highly recommended for all public libraries. Recognizing that feeding the traveler’s body is as important as feeding the soul, Joan and David Peterson have written the fifth book in their series, Eat Smart in Poland. …Combining historical background with practical information, the Petersons offer tips on navigating menus, shopping in local markets and learning about regional specialties. Recipes are also included. This new book teaches you how to ‘Eat Smart in Poland’…contains what is probably the longest list of Polish foods and culinary terms ever translated into English..…The book reflects an appreciation for Poland’s culture and cuisine and a sensitivity to the values and preferences of the Polish people that is truly amazing if we consider that not a single drop of Polish blood flows in the authors’ veins.…a must for travelers and food hobbyists.” Never before has a book [Eat Smart in Indonesia] taken a reader straight into the heart of a country’s cuisine. Eat Smart in Turkey is a one-of-a-kind find: introduction to Turkish cuisine, travel guide, and cookbook all in one. I read it before a recent trip to Istanbul, I carried it with me everywhere I went, and now I use it in my kitchen.
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Anyone sensible enough to buy a copy [of Eat Smart in Mexico] before taking off for Mexico will be able to eat really well and even more importantly, to understand what they are eating. ~ Elisabeth Lambert Ortiz, author, The Complete Book of Mexican Cooking Like armies, tourists travel on their stomachs, and nowhere are the prospects for culinary delight better than in Turkey. So don’t leave home without this compact but very complete guide to what’s on the menu, what’s in the market, what’s on your plate and what you can ask for as you travel. The Eat Smart series is a good example of the best in niche travel publishing. The World Tourism Organization says that Poland is now the fifth most popular travel destination in Europe. So it is not surprising that the Petersons have added Eat Smart in Poland to their series of food lovers’ travel guides…It explains how much more there is to Polish cuisine than kielbasa and pierogis, introducing readers to eggnog vodka and ryemeal soup, for example, among other delicacies. To make the most of your Brazilian culinary adventure, pick up a copy of Eat Smart in Brazil. This one-of-a-kind introduction to Brazilian cuisine demystifies food selection. Even timid diners can feel confident ordering exotic, unfamiliar foods. Read it before your trip and carry it when you dine out. Part culinary travel guide, part cookbook, Eat Smart in Turkey is a good reference for the kitchen or to take on a visit to Turkey. ~ Kristin Eddy, The Chicago Tribune Soundly researched, clearly written, artistically illustrated, Eat Smart in Indonesia is the most comprehensive and readable survey of the whole scope of Indonesian gastronomy I have ever come across. It is equally valuable as a solid reference work for the scholar and as exotic inspiration for the chef or home entertainer. Eat Smart in Mexico offers what is most important about Mexican food and culture wrapped in a nutshell. If you cannot get to Mexico, this book will provide vicarious travel and cooking inspiration of the first order. This is a lovely book—full of knowledge and wisdom, a pleasure to read, an indispensable companion for travellers who care about what they’re eating. One of the world’s best kept travel secrets unfolds in this guide to the cuisine of Turkey. Stunning photographs, information on history and culture, and a treasury of culinary surprises are enhanced by language tips for navigating menu and market. [Eat Smart in Brazil] is absolutely the best in describing regional Brazilian cuisine, ingredients and cooking techniques. ~ Reuel Smith, chef and food service director, Richmond, Virginia For a country of 17,000 islands and 670 dialects, and complex traditions, religion and culture, no one—including Indonesians—can claim to know more about Indonesia’s traditional food tastes than the authors of Eat Smart in Indonesia. The Petersons inspire great confidence by their first-hand experience and their sensible advice.
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